Juno is Hera's Roman counterpart. While the Greeks envisioned Hera as imperious and proud, the Romans saw her counterpart as the patron goddess of Rome. As Juno, she becomes more disciplined, militaristic, and warlike.

Juno is the great Roman goddess, the Queen of the Gods, Protectress of Women, Mother of Mars, and wife of Jupiter. She has many epithets and a very long history of worship in Rome. She was one of the Capitoline Triad, with Jupiter and Minerva, who were considered the three main Deities of Rome; she was widely worshiped among the Romans and her cult was also important among the Etruscans. She was also frequently called Juno Moneta, 'the one who warns'.

The first days of each Roman month, the kalends, were sacred to Juno, as was the entire month of June, which is still named after her. Five cities in Latium (the region of the Latin tribe) also named a month for her: Aricia, on the Via Appia; Lanuvium, where she was worshiped as Juno Sospita ("Juno the Saviouress"), Praeneste (modern Palestrina), Tibur (modern Tivoli, the resort town of Rome), and Laurentum, located between Lavinium and Ostia on the coast. And as Juno is the Roman goddess of Marriage, it is no coincidence that June is still considered the proper month for weddings.

Juno was believed to watch over and guard the life of every woman from her birth to her death. The principal temples dedicated to her were in Rome, one being erected on the Aventine, and the other on the Capitoline Hill. She had also a temple on the Arx, in which she was worshiped as Juno Moneta, or the warning goddess. Adjacent to this shrine was the public mint. On the 1st of March a grand annual festival, called the Matronalia, was celebrated in her honor by all the married women of Rome, and this religious institution was accompanied with much solemnity.

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